How to Write an Effective Job Posting

Oct 10, 2023 | Podcast

World at Work episode 52 How to Write an Effective Job Posting

“You should never blindly put out the same post that you had last time. Because when you do that, you’re going be hiring for yesterday, not hiring for tomorrow.”

Too many organizations create job postings that lack the impact they should have. When you know how to write an effective job posting, you will attract top talent and engage the right candidates. During this episode Jody and I talk about several key tips on creating top-notch job postings.

Make sure your job postings are relevant, compelling, and aligned with the future needs of the role. It is important that you attract purpose-driven individuals who are eager to make a difference and grow within our organizations. Don’t just dust off an old one and reuse it. Take a moment to reflect on how the role has changed in the past and how it may evolve in the future. Be deliberate in capturing the job’s current and future needs.

People want to be part of something bigger, something that aligns with their own values. Instead of solely focusing on monetary benefits, make sure to also highlight the unique opportunities, growth potential, exposure to different clients, and chances for specialization. Show why working for you adds value to their life. Emphasize how the role allows candidates to contribute to a bigger purpose and how they can progress and improve within your organization. Appeal to their desire for meaningful work.

An effective job posting attracts the right candidates, not just anyone. By being intentional in your approach, you can create a posting that resonates with potential hires and sets you apart from other organizations.

I hope these tips help you create top-notch job postings. Remember, it’s all about finding the right fit and connecting with candidates who align with your values and mission. If you need more than just luck in your recruitment endeavors, reach out to our team at Best Culture Solutions.

Connect with Tim and his team:

Website: https://bestculturesolutions.ca/

LinkedIn: Best Culture Solutions, Inc

Instagram: @best.culture.solutions  

Email: tim@bestculturesolutions.ca

Episode Highlights

[00:04:05] Ensure job postings reflect future changes. Include mission/values statement.

[00:08:16] Testimonials provide valuable proof, so the discomfort of asking for them is worth it

[00:09:53] Explain your job process clearly to attract more candidates and gain trust. Transparency and accountability are key.

[00:13:31] Using masculine or feminine coded language in job postings affects the type of applicants.

[00:16:50] Recap of the six things to attract and communicate with the right talent effectively.

Tim Dyck
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